BLUDGEON · FITNESS
FOLLOW
The Floor
01 / 04
ELEIKO SWEDEN
ROGUE FITNESS
ATLANTIS STRENGTH
HAMMER STRENGTH
PRECOR USA
CONCEPT2 ROWING
TECHNOGYM ITALY
ELEIKO SWEDEN
ROGUE FITNESS
ATLANTIS STRENGTH
HAMMER STRENGTH
PRECOR USA
CONCEPT2 ROWING
TECHNOGYM ITALY
02 — Who We Are

The House That Iron Built.

From a Garage to a Movement.

Bludgeon Fitness opened its first roller-shutter in 2014 — a 600 sq ft warehouse in Andheri with two squat racks, a power cage Rohan Mehta welded himself, and one rule on the wall: nobody walks out the same.

Eleven years later we run a 24,000 sq ft flagship in Bandra West with four Eleiko platforms, a recovery suite, and the kind of coaching staff most competition athletes drive across the city for.

Founded By
Rohan Mehta
Established
2014
Members
3,200+
Know More
Bludgeon Fitness interior with weight racks
Bandra Flagship
01

Mission

To make world-class strength coaching accessible — without selling the gym to subscription apps, gimmick gear, or watered-down programs.

02

Vision

Open eight Bludgeon flagships across India by 2028. Every one has competition platforms, real coaches, and a full recovery suite.

03

Coaching Philosophy

Periodised programming, recorded form checks, weekly check-ins. We treat enthusiasts like athletes and athletes like family.

04

Community Pledge

No judgement, no posing, no influencer-only floor. We earn every member and replace every plate the day it gets bent.

3.2K+
Members Trained
11+
Years On The Floor
28
Certified Coaches
04
Branches In India

Own A Bludgeon.

We're handing the keys to seven new operators between 2025 and 2028. Tier-1 and Tier-2 cities only. If you've got the space, the standards, and the stomach for hard work — let's talk.

  • Turnkey buildout: equipment, layout, branding, ops manual
  • Six-week onboarding with our flagship coaching team
  • Marketing playbook + ongoing brand support
  • Revenue share with no hidden royalty creep
Request Franchise Deck

Quick Numbers

Min. Carpet Area6,000 sq ft
Setup Investment₹1.8 – 2.4 Cr
Payback (Avg)26 – 32 mo
Brand Royalty6%
Onboarding6 weeks
Open Markets7 cities
Monthly
3,500 /mo
No commitment · Cancel anytime
  • Full floor access 5AM – 11PM
  • 3 group classes / week
  • Locker & towel service
  • 1:1 Personal training
  • Recovery suite access
Join Monthly
Annual
28,000 /yr
Save ₹14,000 · 8 PT sessions free
  • Full floor + 24/7 swipe access
  • Unlimited group classes
  • 8 personal training sessions
  • Recovery suite + steam access
  • Quarterly InBody assessment
Join Annual
Limited Offer · Foundation Week

Sign up before month-end — get 4 free PT sessions and the welcome kit.

04
Days
12
Hours
33
Min
07
Sec
04 — Coaching Staff

Coaches Who Lift, Too.

Twelve full-time coaches. Eight IFBB pros. Two former national-level powerlifters. Every one of them still trains on the floor every day.

Coach Arjun Verma
COACH 01 Arjun Verma
Arjun Verma
Powerlifting · Strength
Experience12 Years
SpecialisationPowerlifting
CertificationsNSCA · IPF Coach
PR — Deadlift312.5 kg
Coach Priya Nair
COACH 02 Priya Nair
Priya Nair
Hypertrophy · Physique
Experience9 Years
SpecialisationPhysique Prep
CertificationsACE · IFBB Pro
Athletes Coached140+
Coach Karan Shetty
COACH 03 Karan Shetty
Karan Shetty
CrossFit · Conditioning
Experience7 Years
SpecialisationMet-Con & Olympic Lifts
CertificationsCF-L3 · USA-W L1
Regionals4× Qualifier
Coach Meera Iyer
COACH 04 Meera Iyer
Meera Iyer
Mobility · Rehab
Experience10 Years
SpecialisationPost-Injury Return
CertificationsFRC · NASM-CES
Clients Returned420+
Coach Ravi Bhandari
COACH 05 Ravi Bhandari
Ravi Bhandari
Boxing · Combat Athletics
Experience14 Years
SpecialisationBoxing & MMA
CertificationsUSA Boxing L2
Pro Record18 - 3 - 1
Coach Naina Kapoor
COACH 06 Naina Kapoor
Naina Kapoor
Nutrition · Body Comp
Experience8 Years
SpecialisationSports Nutrition
CertificationsISSN · PN-L1
Plans Built900+
BEFORE
AFTER
Vikram S. — 34
16 wkDuration
-18 kgWeight Lost
+8%Lean Mass
BEFORE
AFTER
Anisha P. — 28
20 wkDuration
-9 kgWeight Lost
+6%Lean Mass
BEFORE
AFTER
Rahul M. — 41
12 wkDuration
+5 kgMuscle Gain
-4%Body Fat
06 — Google Reviews

What Our Members Say.

★★★★★

"Joined six months ago with a slipped disc. Meera and her team rebuilt my squat from the floor up. I'm pulling 140 kg now — pain-free. This place changes lives."

SANJAY R.Member · 6 months
GOOGLE
★★★★★

"Best gym in Bombay, no contest. Equipment is competition grade, the floor never gets stupid crowded, and Karan's met-cons will absolutely cook you. Worth every rupee."

DIVYA K.Member · 2 years
GOOGLE
★★★★★

"Coaching is the differentiator. Arjun programmed my last meet block — added 22 kg to my total. He texts back on a Sunday. You're not a number here."

FAIZAN A.Member · 3 years
GOOGLE
★★★★★

"Walked in skeptical, walked out a regular. Floor staff knows your name by week two. The recovery suite alone is worth the membership. Honest, hard-working place."

TANVI G.Member · 14 months
GOOGLE
★★★★★

"Lost 18 kg in four months on Naina's plan. Sustainable, not extreme. She actually checks in. No magic supplements, no nonsense — just real, programmed work."

VIKRAM S.Member · 1 year
GOOGLE
★★★★★

"5AM crew gang. Doors open on the dot, music is on, coaches are awake. I've been a member at three premium gyms in Mumbai. This is the only one that respects your time."

ANITA J.Member · 8 months
GOOGLE
★★★★★

"Joined six months ago with a slipped disc. Meera and her team rebuilt my squat from the floor up. I'm pulling 140 kg now — pain-free. This place changes lives."

SANJAY R.Member · 6 months
GOOGLE
★★★★★

"Best gym in Bombay, no contest. Equipment is competition grade, the floor never gets stupid crowded, and Karan's met-cons will absolutely cook you. Worth every rupee."

DIVYA K.Member · 2 years
GOOGLE
★★★★★

"Coaching is the differentiator. Arjun programmed my last meet block — added 22 kg to my total. He texts back on a Sunday. You're not a number here."

FAIZAN A.Member · 3 years
GOOGLE
★★★★★

"Walked in skeptical, walked out a regular. Floor staff knows your name by week two. The recovery suite alone is worth the membership. Honest, hard-working place."

TANVI G.Member · 14 months
GOOGLE
★★★★★

"Lost 18 kg in four months on Naina's plan. Sustainable, not extreme. She actually checks in. No magic supplements, no nonsense — just real, programmed work."

VIKRAM S.Member · 1 year
GOOGLE
★★★★★

"5AM crew gang. Doors open on the dot, music is on, coaches are awake. I've been a member at three premium gyms in Mumbai. This is the only one that respects your time."

ANITA J.Member · 8 months
GOOGLE

Olympic Lifting Zone

Four Eleiko competition platforms with calibrated discs and bumpers.

Cardio Area

Precor, Concept2 rowers, Assault bikes, SkiErgs — never wait for a machine.

CrossFit Rig

16-station Rogue rig, rope climbs, gymnastic rings, two pegboards.

Steam & Sauna

Cedar sauna, eucalyptus steam, cold plunge tubs at 8°C.

Locker Rooms

Heated floors, RFID locks, premium shower amenities, hair-styling stations.

AC Throughout

Climate-controlled to 22°C with HEPA-grade filtration on every floor.

PT Studio

Two private 1:1 studios with sled track, mirrors, and InBody 770 scanner.

Supplement Bar

Pharma-grade whey, intra-workouts, protein smoothies. Members 20% off.

24/7 CCTV

32 cameras, on-floor staff till close, RFID swipe for late-night access.

Valet Parking

Three-tier basement parking with valet service during peak hours.

Group Studio

1,800 sq ft glass-walled studio. Spin, HIIT, mobility, yoga — 60+ classes/wk.

Free WiFi

Gigabit fibre throughout. App-controlled lockers and class booking on-floor.

09 — Fitness Tips & Articles

Train Smarter, Recover Better.

The Three-Lift Test That Predicts Your Next Twelve Months.

If you can move these three numbers in 90 days, the rest of the program is mostly noise. Here's the protocol we use on every new member.

Read More

Cold Plunge, Sauna, Or Nap? The Honest Recovery Hierarchy.

Members keep asking which gadget actually moves the needle. After six months of HRV data on our floor, the answer is boringly simple.

Read More

What 900 Body-Composition Scans Taught Us About Protein.

The internet says 2g per kg, the influencer says 3, your uncle says it'll kill your kidneys. The data — sliced by body type — looks different.

Read More
10 — Get In Touch

Walk In, Or Reach Out.

Book a no-pressure floor tour, ask about programming, or talk franchise. Someone responds within four hours during open floor.

Enquiry received. We'll text you back within 4 hours.

Bandra Flagship

Address

204 Wellington Cross, Linking Road,
Bandra West, Mumbai — 400050

Opening Hours
Monday – Friday05:00 — 23:00
Tuesday05:00 — 23:00
Saturday06:00 — 22:00
Sunday07:00 — 14:00